Brand identity

Yasuragi is a Japanese spa and hotel facility located at Hasseludden, Stockholm. We have renewed their graphic identity in order to better reflect the architectural transformation that Yasuragi has recently undergone.

The new graphic concept revolves around meetings, which reflects in everything from our choice of paper size to typography. The meeting is also reflected through choice of tactile materials: hard and organic, soft and rough, big and small.

Master thesis during my studies at Brobygrafiska with Ilona Viarouchyk, Louise Sundqvist and Nille S. Lindqvist.