S:t Eriks - En tradition i ny tappning

Creative direction for S:t Eriks Ljus Lager was based on the brief to develop a PR concept and visual identity that would appeal to a design-oriented audience, resulting in the concept “A tradition, reimagined”. A unique design collaboration between Chris Martin and Ebba Alling, created exclusively for S:t Eriks Ljus Lager.

On the beer glass, Ebba interprets the idea of “Stockholm as form,” with a design that plays on imagination and the possibility of dreaming further; the organic shapes invite interpretation — are they clouds, water, or a reflection in Riddarfjärden? Stockholm emerges as a city shaped by dreamers and innovators who move it forward. Chris Martin, one of the founders of Massproductions, designed three beer taps sculpted from a hard plastic typically used in bowling balls, with the light lager acting as the unifying element. A meeting of craftsmanship, passion, and design.

A limited edition of the beer glasses was available for purchase at Esteriör.

Photography:
Christopher hunt