Part of the creative team behind a collaboration with S:t Eriks inspired by the traditional ritual of pouring beer over the sauna heater to release the scent of freshly baked bread.

To reinterpret the ritual without wasting beer, the project introduced a sauna oil that recreates the familiar aroma and became the starting point for S:team Objects.

The collection launched at The Sacred Sauna and was later released exclusively at Esteriör, where it sold out.

The concept was further extended through a mobile sauna with a non-alcoholic beer bar.

Campaign photography: Sylwia Dziobon
Event photography: Adrian Pehrson