Grafiska Företagen - Designa din framtid

I co-created the campaign concept Design Your Future, aimed at inspiring both newcomers and professionals to explore careers and education in the graphic industry.
The campaign celebrates creativity and individuality while showcasing the broad opportunities available within the field.

Beyond concept development, I defined the visual tone and narrative direction of the campaign films, in which three prominent creatives – Martin Ander, Parasto Backman, and Karl Grandin – each design a print piece capturing the spirit of the industry.
I was present throughout all stages of production, working closely with the director, crew, and talent to ensure visual and emotional consistency – particularly in the segments filmed at print shops, where craftsmanship and passion came to life.

Strategy and conept
AWB

Film production
The Bunch