Creative direction for Comfort Hotel 

Brief: Position Comfort Hotel as an enabler for more people to welcome visits from distant friends or old study mates.

With the concept There’s room for, we placed Comfort Hotel in a context where the hotel room became secondary to what defines a memorable weekend or reunion trip. The real memories are made with your companions, while Comfort Hotel serves as the safe haven to return to after a busy day in the city.

There’s room for positions Comfort Hotel in a new light and can be easily developed for future campaigns. The concept can be quickly adapted to specific events or happenings to create relevant and engaging ads.

Photography:
Gustaf Peterson