I co-created the campaign concept There’s room for for Comfort Hotel – positioning the hotel not as the destination itself, but as the enabler of memorable weekends with old friends or distant companions.

The idea shifted focus from rooms to relationships, suggesting that the best moments happen outside the hotel, while Comfort is always there as your trusted base.
I was involved in every step of the process – from concept development to final delivery – and took part in all stages of production. I also led the rollout of all campaign assets, ensuring consistency in tone and visual execution across formats and channels.

Photography:
Gustaf Peterson