As AVA Stories launched its much-anticipated audio service for health and pleasure – by women, for women – I served as Art Director, developing the creative concept and ensuring the visual and emotional tone of the campaign stayed true to the brand’s values.

In the launch film featuring Swedish hip hop artist Silvana Imam, produced by Studio Bon, I worked closely with the team and was present on set throughout the shoot to secure the right look, feel, and storytelling – blending softness and strength into a confident, poetic visual narrative.

Art direction: Rebecka Behrman/Jan Görs
Director of photography: Haris Milvic
Styling: Astra Olander Vanheesbeke
Hair and make up: Johanna Nordlander
Stills: Jan Görs